Firmly positioned in the digital era, it is imperative that business owners place a considerable importance on securing an impressive website design.

Once upon a time, there was a minority of industries that thrived online. Website design was merely an additional asset for business, yet not entirely necessary. Firms relied on the hustle and bustle of the high street, word of mouth promotion and over the counter purchases. Oh, how the tables have turned.

The past two decades has seen the escalation of e-Commerce, the wonder of websites and the intensification of internet. We now live in a business world where organisations must maintain a predominant position online. If they fail to do so, they risk invisibility with a large market of consumers.

The importance of an impressive website design

The internet provides us with an endless platform of research opportunities. Our online exposure provides us with a wealth of knowledge into what makes an intelligible website and what does not. Incidentally, years of surfing the web has afforded online users with a level of knowledge, wherein they become frustrated if a website does not meet the anticipated expectations.

First impressions are key and, in many situations, your website will be a consumers first impression of your brand. With this insight in mind, it is crucial that when developing a website design, you take into consideration the introduction of your brand and all it has to offer.

Instantaneous society expectations

We live in a fast-paced society, where everything is prompt and accessible. With this luxury comes expectations. We as a society are likely to favour products and services that meet our fast-paced expectations and quickly disregard those that fail to do so.

It is crucial to consider this pattern of behaviour when developing a website design. An impressive website design must be prompt, easily navigated and provide the ability to either find necessary information easily or purchase a product or service effortlessly.

The wonderful world of websites

When it comes to developing a website, there are numerous different platforms to choose from.

e-Commerce Website Design

An e-Commerce website is used by organisations who wish to sell products or services online. Familiar brands who function through e-Commerce sites include Amazon, Etsy and eBay. Similar to organisations who operate out of a physical store on the high street, e-Commerce firms require the resources to make sales, yield currency and provide confirmation of purchase.

Technically speaking, there are two elements to an e-commerce website, a storefront and a checkout. These terms are transparent in their meaning, an online storefront mirrors that of a real-life shopfront, allowing brands to display products or services for customers to browse through. A checkout is the part of the site that permits purchase and conformation of sale.

Is an e-Commerce site for you?

If your business wishes to sell products and services online, an e-Commerce site is suitable for you. It is extremely beneficial for brands to afford consumers the opportunity to purchase their products or services online. This platform allows brands to widen their target market and appeal to customers on a global scale.

Brochure Website Design

A brochure website can be described as an informative website. Consider it similar to that of a real-life brochure, providing detailed information on a product or service. These websites do not offer the service of buying or selling, the platform is strictly for informative and display purposes only.

Popular brochure websites include Primark, B&M Bargains and Poundland. Brochure websites require detailed information, striking visualisations and engaging content.

Is a Brochure site for you?

A brochure website is a brilliant platform to deliver detailed information to consumers, without wishing to sell directly online. Advantageously, brochure design websites require little maintenance once established, beyond minor updates when and if required. Additionally, new-start businesses often begin their online journey with a brochure design site, affording the opportunity to build their presence before taking a leap into e-Commerce.

If your business wishes to promote a product or service online, without requiring a purchase method, a brochure site is suitable for you. Industries that commonly avail of a brochure site would be real estate agents, hair and beauty salons, as well as educational organisations.

Start your website design with Kaizen Digital Evolution

At Kaizen Digital Evolution, we have a team of experienced digital experts who have developed websites for organisations universally. Whether you are interested in an e-Commerce site, a brochure site or require some professional insight into which would work best for your brand. Whatever your website design project, we would love to hear from you.

Ready to start your website design journey today? Get in touch with our design team via the contact for or call us on 028 95072007.

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