When it comes to highlighting your online presence, there are several things that you need to put into great consideration. What does this actually imply to online marketers? Basically, the act of establishing your online presence does not simply end by just creating a basic website for your business and/or company.
Most, if not all, websites have gained success through their online marketing efforts by incorporating the right SEO tactics and constantly feeding it with the right elements. It may not provide you with instantaneous positive outcomes, but in due time, it will surely make progress.
The Importance of Website Design
There are numerous factors that lead to a successful online presence. There are various ways to look at the whole standing of your website as well. But before going on any further, let’s focus first on one of the most basic elements that make up your online identity — your website design. How exactly important is it?
The design of your website can either make or break the business you are trying to deliver. It actually makes a difference on how your target audience views your business or company and potentially turns them into your customers. As such, developing a website design that has an impressive user interface will result in a much better conversion rate, which leads to better business and revenue.
Key Elements to Consider when Designing a Website:
This is essential especially when your website has so many pages. It basically includes a well-labeled navigation bar or a menu that shows a list of the different web pages. When the website navigation is developed well, users can easily explore and understand your website. It doesn’t need to have state of the art typefaces. Settle for a simple yet intuitive navigation that can make visitors come back for more.
2. Content and Visual Elements
These also include the choice of font and other typographic details. Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.
However, overdoing these elements won’t bring any good to your website, Web pages with too much content will look messy and can affect conversion rates. How? Visually clutter pages may be difficult to read, resulting in disinterest in visitors and making them not wanting to come back.
To avoid that from happening, it is best to streamline the content wherein website designers can easily incorporate the text in their design. Moreover, designers are able to add negative or empty spaces that let the readers’ eyes rest in the middle of their reading.
3. Brand Uniformity
Your brand is what sets you apart from your competitors, and it is usually identified through a logo. If your business/company has a unique logo that is placed on all print materials, then all the logo’s elements must be integrated into the website design for the sake of consistency.
It is very important for your target market to recognise your business brand in all types of medium. If for instance, there are slight changes in your brand and visual communication, then it can result in confusion among your customers and make them feel that there is something wrong with your business.
Web pages should have an exceptional layout so that they can appear more appealing to the users and make them want to engage with your page. It needs to feed people’s eyes because the truth is; this is where every engagement will begin. For this, the need of website design and development is an indispensable factor that should be measured carefully by every website owner.
5. Organisation and Search Engine Optimisation
Just like how we read a book, it is comfortable to read a web page from left to right, top to bottom. Virtuosi in web designing use the same reading pattern when they’re designing a website. Because most people read starting from the upper left area, designers put the most important information there. It increases the chances of relaying your message to the visitors who can become your customers.
Aside from the organisation, utilising the visible areas for the important website details can also improve the search engine optimisation or SEO. This happens when you incorporate business-related keywords in the HTML text. When search engines like Google, Yahoo, and Bing can crawl into your website, it results in higher search engine placement, which means your website becomes more visible and searchable.
In this digital age, most businesses have already developed their respective websites to become more accessible for their customers. With the help of website design, business owners are able to create a user-friendly and welcoming online environment where users can get useful information any time of the day.