In the modern era of online social sharing, blogging holds a massive opportunity for your company. Commonly associated with casual topics of discussion, such as beauty, travel and entertainment, the purpose of a blog often fails to gain recognition as a beneficial promotion tool for organisations.

With an overwhelming 4.5 billion people using social media in 2021, it is undoubtedly difficult to gain exposure and become a recognised and established name. Incidentally, the power of blogging will give your company a competitive edge, boosting your products and services into the online community in an enlightening and engaging way.

Blogging brings a massive boost to an organisations place in the market, increasing custom and growing sales through educating consumers about what you do.

Boost your Website Traffic through Blogging

Consistency is key when it comes to online content for your company. Sharing blog posts on a regular basis will undoubtedly increase your website traffic, driving more customers to visit your page and increasing your position in the online rankings.

To achieve optimum website traffic, it is recommended that you research the data of your target market and current customers. Doing this will outline a pattern, showcasing the age, location and areas of interest of your site visitors. Once this information is attained, you have the power to engage with your audience in a way that meets their interests and blogging is the perfect way to start.

The goal for any organisation is to be recognised for their hard work, hence blog writing is a key feature in achieving this.

Content is King

In our instantaneous world, remaining relevant is a tremendous task. According to WordPress, over 70 million blog posts are shared every month. With these figures in mind, it is important to keep up to date with trends, changes and competition. Many organisations are familiar with updating their website and social media platforms to remain relevant. Whilst this is necessary, it does not allow the flexibility to share a detailed insight into the functioning of the company. Blogging provides your organisation with a platform to boost your reputation in the industry, promoting your adaptability with to the world. Sharing content through a blog allows your organisation to hold a direct line of communication with customers and ensure they are heavily involved in the progression.

Brand Awareness through Blogging

The power of blogging can promote your organisation in many platforms. It is a prime location for explaining to your audience what it is you do and how you stand out against the competition. Blogs allow you to go into comprehensive detail on the products and services you offer, which incidentally could encourage new customers.

Catch Questions and Queries

A tip for blogging would be to incorporate solutions to possible queries that readers may have. For example, if writing a blog about Billboard and Adshels, it is advisable to incorporate figures, measurements and lead times, which could potentially target those searching the web for answers.

If your blog holds a solution to a query of a potential customer, it will likely appear on their search results and lead them directly to you. Providing engaging and informative blogs is imperative for your organisation as it will be a key deciding factor for potential customers.

Consistency is Key when Blogging

Like everything in life, we thrive on consistency and routine. This should be no different when blogging for your company. According to HubSpot, organisations that publish 16 or more blog posts per month generate 4.5% more leads than those that publish 4 or less. An advisable strategy for any organisation would be to create a plan for blog posting, ensuring a recognisable timeline for weekly sharing – for example: Monday 10am and Friday 3pm. This will not only develop an organised structure internally but will also create a posting timeframe that readers will begin to recognise.

Educate and Engage

Blogging provides an opportunity to educate your audience on matters that are important for your business. Whether you want to encourage the importance of sustainability or promote the benefits of incorporating employee wellbeing into your organisation, blogging allows you to share your opinion freely. There is a great opportunity to boost corporate social responsibility by sharing your internal values. Doing this may engage with a reader and create a potential customer for your company.

Additionally, using your platform to blog about your products and services will ensure there is a more well-rounded understanding of your organisation. When readers have a clear vision of what your company has to offer, they are more likely to follow through and become a valued customer.

Blogs Create Social Media Content

A massive benefit to creating consistent blog posts is that you will never run out of social media content. Spending lengthy periods of time carefully creating blog content must be followed up by an impressive promotion plan in order to reach your target customers and potential new audience members. Kaizen Brand Evolution recommend that you share your blog post on social media to boost brand visibility and expand reach. Remaining active on social media is paramount for organisations and ensuring content is continuously fresh and innovative will give you that competitive edge.

Blog about what you do!

There is no better way to showcase all of the brilliant things your organisation does than through blogging. A blog provides an unfiltered, unlimited and underrated platform to shout about what you do, sharing your achievements, your improvements and your advancements. If your organisation has gone that extra mile on a project, why not write a detailed case study to share this with the world?

Providing a detailed analysis about what your company does on a blog will invite readers, clients and potential customers to experience an insight into the ideas and functioning of your organisation. This transparent awareness projected onto the reader will build a level of trust that is invaluable for any organisation.

People are curious, feed that curiosity with engaging and exciting blog content and you are winning!

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