Search Engine Optimisation

Helping you build and optimise your web content that signals to search engines that your website is authoritative and trustworthy.

What changes can you make to your website to improve its position in search rankings?​

We will take a look at what changes you can make to your website to improve its position in search rankings. We understand how search engines work. With keyword research, technical SEO, and content optimisation tactics, we will work with you to devise an optimisation strategy based on SEO best practice that will deliver real results.

Our audit forms multiple parts including

  • Making sure your site is being correctly crawled, indexed, and rendered by Google
  • Checking your website for on-page SEO problems
  • Examining your off-page SEO for potential issues on others’ sites that relate/link back to your site
  • Verifying that your site has a good user experience (for both mobile and desktop users)
  • Keyword-optimising your content 
  • Combing your website for duplicate or thin content 
  • Setting up and maintaining comprehensive reporting to track your website’s performance 

Why an SEO audit is so important

They help you to avoid       

  • Losing out on organic traffic due to site health issues 
  • Losing out on sales opportunities or losing the competitive edge to other brands
  • Having your site improperly indexed (which means searchers won’t be able to find it) 
  • Facing penalties from Google for toxic backlinks

In short, auditing your site can reveal problems that may be costing you traffic and leads.

Please note: In order to perform an SEO Audit we require access to the following.

  • Google Analytics
  • Google Search Console
Our approach

Our SEO Audit can be an overview outlining areas for you to focus on or we can work with you to drill down on all 20 steps of our SEO Audit process. 

Focus. Data. Insight

Our 20 Step Audit Process to maximise your SEO Strategy

Things you MUST check

  • Benchmark your search engine rankings and understand your competitors

  • Check for duplicate versions of your website in Google’s index

  • Check your site’s indexed URLs

  • Check for manual actions

  • Analyse your site speed

  • Confirm that your site uses HTTPS

  • Check for mobile-friendliness issues

  • Analyse and resolve further indexation issues

  • Understand your site’s page experience

  • Audit your on-page SEO

SEO Audit Quick Wins

  • Fix broken internal links

  • Clean up your sitemap

  • Check your redirects

Auditing Content

  • Find and fix duplicate content issues

  • Identify thin content pages

  • Fix issues with orphan pages

  • Compare your content to top ranking pages and analyse search intent

  • Run a Backlink audit

User Behaviour

  • Analyse and observe how users behave while visiting your website

  • Connect the dots between what’s happening on your site, and why it is happening

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