Client

Belfast EPC

Deliverables

  • Website Design
  • Lead Generation
  • Local Search Engine Optimisation

Belfast EPC is Northern Ireland's leading provider of domestic and commercial Energy Performance Certificates. With offices in Belfast, they serve all of NI with EPCs. This is a fiercely competitive market and as such great effort was taken to create a best in class website that performs well for users and also within search engines.

Challenge/Opportunity

Belfast EPC is Northern Ireland's leading provider of domestic and commercial Energy Performance Certificates. With offices in Belfast, they serve all of NI with EPCs.

This is a fiercely competitive market and as such great effort was taken to create a best in class website that performs well for users and also within search engines.

Process

We built the Belfast EPC website on the WordPress framework. This system allows the administrators of the site to manage the day to day running effortlessly and also provides us the scope to deliver additional opportunities for the business without a huge cost. For a business such as Belfast EPC, we want to engage users efficiently and then guide them to enquiry promptly. Enquiries through any of the contact forms on the site are managed by a world-leading form management plugin. We can direct these enquiries to the appropriate team member for prompt management and reply.

A blog was added to the site to provide the marketing team with the opportunity to add value to those unsure of the need for an Energy Performance Certificate or to guide them through the process. This is great for search engine optimisation and provides opportunity for content creation.

Approach

The Belfast EPC website ranks incredibly well in the search engines, providing consistent lead-generation for the business. Leads are managed efficiently through systems and processes. This allows the management to focus their attention on other key areas of the business.

After deployment, the website is wholly managed by the Belfast EPC team another key benefit of utilising the WordPress framework on a small business website like this.

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