The return of normality within society has provoked an inspiring hunger within companies to excel, rebrand and surpass their previous reputation. At Kaizen Digital Evolution, our focus is creating brilliant concepts to evolve your website and achieve incredible company results. Kaizen work directly with clients to gain an accomplished understanding of their goals and ambitions. …
Keeping up with Competitors: Rebrand your Website Read More »
When developing a brand, it is imperative to deliver in all areas, including design, digital, promotion and content. An area that requires detailed execution and consideration is content writing. Sometimes content is overlooked in the development process. Many fail to understand the impact that copy can have on the success of brand progression. Delivering explanatory …
In order to progress and evolve, it is important to monitor our successes and failures to learn and grow from them. This is extremely important when it comes to running a successful business. To understand your organisation’s position in the market, you must conduct a brand audit. A brand audit is an excellent method used …
When starting a business, there are so many exciting areas of thought, preparation and execution. From the location, the products and services, to the name and logo design; we can often become completely consumed and forget to pause and reflect on the purpose and goal of the brand. The brand strategy is an essential piece of the …
2022. A year holding massive anticipation. A year we hope to once again prosper, flourish and succeed. A year we hope to once again celebrate in style at events, launches and awards. The much-anticipated return of normality within the industry has provoked an inspiring hunger within companies to excel, rebrand and surpass their previous reputation. …
Modern day marketing and advertising promote a driving force on digital exposure and online engagement. Often, the benefits of traditional advertising fail to receive deserved recognition, due to the old-fashioned associations it holds. It is paramount for organisations to remain open to a variety of advertising platforms, to ensure they reach a widespread target market. …
A brand logo is possibly the most powerful marketing tool for businesses and companies. In fact, it is a crucial part of brand identity alongside the brand name, slogan, and theme. It has the ability to help businesses achieve their business goals and fulfil their vision within a targeted timespan. The primary purposes of creating …
When we speak about brands or branding, the temptation is always to think very big. To think that brand focus is a practice reserved for globally recognised entities. The Coca-Cola Brand, The McDonalds brand, Apple branded products. The very term can conjure up visions of unattainable recognition and grandeur. This may be the reason why …
