Moving your business online is an obvious step for most people, but choosing the right type of website for your business is another question.

Brochure Websites and EComm Websites couldn’t be more different. And so choosing the right one for your business is essential.

In this blog post we will endeavour to outline what a brochure website is, what companies they work well for and finally, the advantages of using a brochure website.

What is a Brochure Website?

A brochure website is what you would call a static website in terms of content. This means that site content does not change much, if at all. This kind of website usually has a small number of pages and these pages are structured on one level, only rarely utilising a hierarchy of subpages.

A brochure website is useful when there is something you want to share with the world outside. This could be a small business, a start-up, yourself (think of a CV or portfolio), a future event, something you sell (e.g. a house or some second hand items from your attic), etc.

Your first objective is to make something known as soon as possible, first to a circle of people you know, then to a broader target audience. With a brochure website you can’t go wrong; Populate it with clear information, compelling text and photographs and you have a quick, successful receipt of how to promote your business or event.

The Benefits of a Brochure Website

For some businesses, an eCommerce website just isn’t appropriate to your business model, as a professional web design company, we understand this. If you’re interested in a website that will promote your products/services but you don’t want to integrate an eCommerce platform into your website, here are a few reasons why you should opt for a brochure website.

  • Almost Everyone Is Online – A simple reason, but still nevertheless true. We live in a generation where almost every business has a website. If your business doesn’t have a website or if your website is poorly optimised or is sparse in content, you’re missing out on a range of opportunities..
  • Advertising Opportunities – It’s similar to a billboard advertisement, only it’s sitting in the most high traffic area in the world, search engine results pages. By claiming your online space, you’re gaining a lot of publicity.
  • Open 24 Hours A Day, 7 Days A Week – Unlike other forms of getting information. The internet is always open. This is fantastic if you’re looking to expand your audience. The internet is always open and can be everywhere at once, enabling you to reach a much larger audience.
  • Ideal For Service Focused Businesses – Often many businesses provide services, some of these can’t be easily sold through a simple online transaction. Often the service you provide is different for every customer and one size fits all approach just isn’t appropriate for the type of services you provide.  This is where brochure website design really shines.
  • Easier To Update – A brochure website is very easy to maintain, unlike a static website. The content is easily updated. Which means you can very easily (with the assistance of a skilled copywriter) optimise your website for search engine results. We live in an age of information. Brochure websites, being very simple to update are a great way to share information with your customers. Search engines like Google, Yahoo and Bing love it when websites frequently share relevant information. They want to provide a good user experience for both businesses and consumers. The nature of a brochure website makes it a great candidate for various digital marketing techniques.
  • Far More Effective Than Social Media Alone – Whilst social media is a fantastic way to boost your online presence, you might not see that directly translate into sales. Social media is all about interacting with your audience and brochure websites are about informing your potential customers and converting them into customers/clients.This means that a brochure website and social media can combine into the ultimate engage and inform combo. Social captures their attention, whilst the brochure website gives them all the information they need. Ideally, the potential customer then thinks “wow! What a great business” and calls you for a quote or purchases your product from a retailer.
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