It isn’t uncommon for organisations to evolve and outgrow their initial branding concept. What was once a perfect brand identity may now seem disconnected, outdated and in need of a revamp. In other cases, you may not have afforded enough attention to your branding concept when initially implementing this. If this is the case, it is paramount to realise this as early as possible and conduct a re-brand, allowing your organisation to progress, under a new, more fitting brand.
Is your website is stuck in the past?
We are living in a fast-paced, ever-changing society. This can be both a good thing and a bad thing. Unfortunately, society can get very bored, very quickly and it is important to be reactive to this, in order to stay relevant.
It is no surprise that things become outdated, out of touch and in need of a refresh. We all get to the point where we need a new car, a new phone and a new haircut. It is no different in the business world. Your website may have been the next best thing when it stepped onto the scene but unless it keeps up with the times, it may fall behind and fail to maintain its position in a very saturated market. It is recommended that you regularly examine your website to check if it remains relevant.
Re-brand if your website no longer represents your purpose
As previously mentioned, it is expected that brands will grow and change over time. This evolution cannot be predicted when initially developing a website. Hence, it is important to recognise this and consider a re-brand once developments have been made.
A brand website must showcase your organisation in all of its glory, making it clear to clients, customers and stakeholders what it exactly is that you offer.
What is the point in making company advancements if you are not going to show them off through an innovative website?
Re-brand if you are trying to target a new audience
Target audiences grow and change over the years. This is all to do with societies trends and the age groups that are associated with these trends.
When monitoring your brand progress, it is important to research your target audience to get a feel for what they are interested in. This will allow your business to adapt its services in order to meet the needs and desires of this market. If you fail to consider this element, your website will fall behind and receive an outdated reputation.
Re-brand your website with Kaizen Digital Evolution
Here at Kaizen Digital Evolution, we are experts at re-branding websites. We have a widespread team of experts who are equipped with industry insight. In order to create the perfect website for your business, we take the process very seriously, with a step-by-step plan of action.
In the initial stages, we will take a brief from our client. Once our team has carefully considered the brief, we work our magic and invite the client to proof the project. Our clients are positioned at the centre of everything we do and we aim to involve them in the process, every step of the way. Once a final concept is chosen, the process of designing the website unfolds.
When choosing a website design with Kaizen Digital Evolution, we appreciate it can be difficult to decide on a new brand identity. In order to make the process easier for our clients, we create our design concepts using innovative resources and showcase a real-life visualisation.
Have we convinced you that now is the time to re-brand your website?
Optimise. Convert. Grow.
We have developed hundreds of websites for clients world-wide, delivering small brochure style websites right up to enterprise level e-commerce stores.
By getting to know your business and your ideal audience, we effectively create engaging websites that turn web traffic into loyal visible customers.
Our affordable website design service can be delivered to you no matter where you are located and is perfect for those seeking to grow their business presence online.
Data Driven Website Design and Development
We understand that online business is more competitive and fast paced than ever which is why every recommendation we make is driven by data and supported by the experience of our creative and technical team.
Our web development and support packages are designed to take the weight off your shoulders. To bring clarity of focus and efficiency by supporting you to grow your business based on real metrics.
This strategy enables your website to work hard, even after you switch off for the day.
To start your website development with Kaizen Digital Evolution, please call us on 028 9507 2007 or email us via the contact form below.